While offering a full line of supplements provides plenty of options for customers to choose from, Nutrasumma struggled to communicate a focused message on who they are, what they do and why it matters.

By dividing Nutrasumma’s product line into two distinct categories, Functional Food/Plant Proteins and Active Formulas, we were able to create clear brand differentiation and purpose while still strongly maintaing each line individually.

AD: Bob Sandefur

Brand Messaging 

An overhaul of brand messaging to create brand focus and consistancy. 

Active Formulas Messaging

Functional Food/Plant Proteins Messaging


Branded Storefront on Amazon. 


Video content demonstrating Functional Food/Plant Proteins and Active Formulas.

Social Media 

Balanced social content strategy to communicate both segments of the Nutrasumma brand.