I am honored that you have taken a moment to learn more about me. As you likely already know, my name is Frank Rocchio. But you came here for more than that, so here’s the rest of the story.
I got my start in third-grade art class (didn’t we all?) when I was commissioned by Mrs. Cohen to take creative lead on a school event campaign (in other words, I finger painted a flag for field day). To put it simply, visual arts, poetry, music and other outlets of creative expression and inspiration all appealed to me at a very young age. The tragedy of this story is that for the next fifteen years, I didn’t do much in pursuit of these curiosities. Although I dabbled, I spent my years through college focused on pursuing another dream: baseball. I don’t regret a moment of it, but as you can probably guess, it didn’t quite set me up to stretch my creative muscle in my lifelong work.
So, during the first few years following college, I scratched and clawed to dig my way back into the creative mold. Through many long hours of study, practice and infinite cups of pour-over coffee, I’ve made my way back. And though the rust fell off pretty quick, I am a lifelong learner and plan to spend my career honing my craft to best serve the people who trust me to communicate their vision.
NOT THE END
Though this comeback pursuit began with photography, as an all-around creative my services and capabilities extend beyond most traditional freelance photographers. I have worked in and continue to produce advertising, marketing, copywriting, content development, film and design and excel in branding and leading creative strategy.